Everyone you come across suggests you maintain a website for your business or start-up. But very few know what comprises of making a website good to go through. Although you do not come from technical background or even if you do not build your website yourself, it is necessary to know few things that which makes a website good to read and attractive for the users’ eye.
Between web designing and finalising a website, there is a person involved called User Interface/Experience Designer who looks the website with the eyes of user and analyses the design flaws and changes. For a person who knows what it takes to make the website look attractive with information, you can play the role of UI/UX designer.
For all the people who are new to knowing what elements makes a quality web design, here is a list to know about what makes a good website.
Design
Making the first impression best is necessary in web designing too. A Great Web Design is backed by setting the Emotional Intelligence into play. Colour plays an important role in communicating with the users. Too light or too bright might trigger out the users. Font Style and Size plays its role in making the website attractive. Different styles serve for different types of websites.
Purpose
A website should perform fullest of its purpose by engaging people. Every website will be built on the foundation of answering a question or solving problems or representing a business. The intention or purpose of the website should be kept intact and should be able to develop and deliver its service.
Content
Consider the website is built on a purpose of representing a business, what drives the users to use your website is the Content. A great Website has both great design and content. It might change with the type of website but collectively it should be loud and clear. For websites with blogs, it is found that the articles with length 500-1000 words are preferred for both search optimisation and readability. Quality, originality and relevant information are the important factors of content, but balancing is the trick.
Images and Videos
A study found that people engage more to Websites with Images and Videos on their home page. It not only makes the website look attractive but also helps in drawing people’s attention. It is recommended to include an image or video with every post you publish. Websites with good images and videos have high chances of leading the search rank in Google.
Structure Complexity
Each website follows a different structure. Those which are built as a target of larger audience have organized and simple structure. They should be optimised and user friendly. Websites with organised structure crawl their way up to google search results.
Navigation
The ability of people to find content without any distractions or disturbances makes a user-friendly navigation. A person should be able to navigate content easily and quickly from your landing page. Navigation bar that divide and defines the location of the content should be visibly placed on the website.
Layout
Website template or layout is the order at which information is placed on the website. Similar to navigation tools, layout enables users to locate information in detail. Usage of the space, giving relevant information and organising the content makes up to a great website layout. The structure of the website comprises of columns, sections and bars that are arranged to showcase the website information in brief and in a visible pleasing manner.
Loading time
The time taken by a website to load completely is the load time. Website that posses’ heavy informative videos or images on the landing page takes more time to load than the usual ones. The user might not be impressed if the full version of website takes more than few seconds to load completely. The potential of people leaving the website is more if it takes more than 3 seconds to load its full version.
Adaptive & Responsive Design
People browse your website from mobiles, laptops and devices with screen resolutions. A good website design possesses an adaptive change in layout of the website depending on the screen size without changing its core theme. The adaptive loading time shouldn’t be more than 3 seconds. To make the user feel engaging, website design should fit the screen of the user as if it is made for the device.
Search Engine Optimization
SEO is a time taking, result gaining process. But during the process it develops a core strength to your website that makes it stand out in the search results. Along with getting you repeated viewers, it brings you potential paid customers. It detects your audience, analyses your content and targets users with related search results and interests.
Social Media Linked
Social Media is here, there and everywhere. There is no business without social media accounts and no website without their connections. Having your social media accounts linked with your website helps people recognise you and reach you whenever required. It feels your website complete and connected.
Safety validation
Not even Facebook is left without questioning for people’s safety and privacy. Make sure your audience feel safe by getting verified and feel proud to display the badge of safety. Displaying Trust Badges on the website found to improve conversion rate of the website. McAfree is one of the safety badges that is widely accepted.
Customer Service and Contact Info
If it is a business-related website, always keep your customer service line alive to respond to your customers requests. It can be a toll-free line or 24*7 immediate respond messages, put them up to display and show people that you are ready to take their messages. People shouldn’t suffer from navigating to your contact information on your website. Make it easily accessible and be easily available to them.
These are the key elements that are studied, found and gathered to present for you to improve the quality of your website.
Maintaining a good website might take time but is worth the effort.
You might not be able to excel in all these key elements but starting to tick off the list puts your website in a better position than the previous.
