Consider you have a doubt in some product. What do you prefer? Reading the manual or watching the how-to video? The answer says it all.
In this digital marketing world, people prefer to watch a video than to read a post full of information. Video is the best source to take your product directly to the customers. Now a days every free minute is spent on Social Media watching videos either a part of suggestions or posts. Almost 70% of the total watch hours of YouTube come from mobile viewers.
Go through our five best reasons on why using video as your marketing strategy is the best idea.
It is clear and to the point
A survey reveals that more than 95% of the users watched an explainer video to understand a product. 45% of the business websites have explainer videos on their home page and by doing so you’ll have 53 times more likely chances to top the google search. You can either make a video explaining your product or make it even entertaining by using Animation. Make it clear, to the point and interesting. If your product is too big to be explained, you can divide them into categories and explain with different videos.
Video engages people and increases sales
Video started dominating all kinds of online marketing as it is made easy to understand. Statistics show that people engage and react to video more than any other digital marketing strategies. Survey states that more than 70% of viewers who watched a product explainer video bought the product. Get your product video shot and edited by professional to showcase on your website thereby increasing your sales.
SEO (Search Engine Optimization) friendly
Videos are SEO friendly as they are often considered as high-quality content. Get an optimised video which incorporates correct keywords, good description and suitable title. This helps you better your websites SEO rank and you will be more likely appear top in search suggestions. Statistics shows that videos will cover 80% of all traffic by 2021.
Mobile viewers are growing
Mobile viewers are twice more likely to watch and connect with the video content or ads than the TV viewers. YouTube says that there is a 100% rise in mobile views every year. With the growing mobile viewers, top video marketing experts started making their efforts to present themselves better to the mobile users. New trend started with the Vertical Video Marketing which is meant for mobile users.
Videos in Social Media are here, there and everywhere
If you search something in your chrome, Facebook posts related suggested-videos on your wall. Ever occurred through this? This is how social media is growing. All social media sites have video promotions as a part of their advertisements. You can post your video directly to the target audience based on their preference and search. Social media is the best place to increase traffic to your site. Make an interesting video, post it on social media platforms and see how your traffic boosts. All you need is an interesting, attention drawing video and check how audience get connected.
So why late? Get a professional video maker and editor, make an amazing video with content and increase your sales by get your audience connected.
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