E-mail marketing is single-handedly the most effective marketing tool available online and highly regarded by the marketers all over the world. It is tried, tested and works. Therefore if you are looking at an online marketing strategy, you can not choose to ignore e-mail marketing as much more than 50% of your ROI will come from here. We are not saying this, worldwide research statistics proves it and the web is full of such testimonials.
All said and done, e-mail marketing is highly personalized and reaches the very personal inbox of your consumer. We all love picking and reading our mails from our letterboxes, don’t we? Now that connection is unlikely to change in the case of an electronic mail, which in today’s world has nearly replaced the physical letter box.